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NOVELTY France reprend le capital de POTAR HURLANT
COMMUNIQUÉ DE PRESSE | 13 Novembre 2017NOVELTY France reprend le capital de POTAR HURLANT Encore un nouveau défi et une belle aventure humaine !Le Groupe Novelty, fraîchement...
COMMUNIQUÉ DE PRESSE | 13 Novembre 2017
NOVELTY France reprend le capital de POTAR HURLANT
Encore un nouveau défi et une belle aventure humaine !
Le Groupe Novelty, fraîchement constitué de Novelty France et Magnum, poursuit son essor dans le domaine du « live » et du festival. Enrichi des équipes et de l’expertise de Potar Hurlant, Novelty va ainsi poursuivre son développement et répondre aux attentes des artistes français et internationaux. Le Groupe Novelty est déjà présent à Bordeaux, Nantes, Cannes et Toulouse ainsi que dans trois capitales européennes, Paris, Londres et Bruxelles.
Une complémentarité évidente pour un rapprochement naturel :
Novelty France a construit sa réputation dans les événements corporate, en particulier en tant qu’expert au service des industries de l’événementiel. Magnum est pour sa part spécialement reconnue dans la mise en lumière, la sonorisation et la distribution électrique de grands événements, comme l’éclairage événementiel de la Tour Eiffel.
Depuis 1980, Potar Hurlant a su accompagner et fidéliser de grands artistes comme Renaud, Bernard LAVILLIERS ou plus récemment Christophe MAÉ, Justice ou Camille en assurant toute la sonorisation de leurs représentations.
Rattaché à Novelty France tout en restant indépendant, POTAR 2.0 va désormais pouvoir bénéficier d'une offre globale son, lumière, vidéo, et ainsi répondre à de nouvelles demandes tout en respectant son ADN, l’accompagnement de l’artiste.
L’équipe dirigeante de POTAR constituée de Mourad MALKI, José PEREZ et Madjid « Madje » MALKI reste en place, accompagnée par Jacques de La GUILLONNIÈRE, Président du Groupe Novelty, et Olivier HAGNERÉ, Directeur Général de Novelty France.
« Nous sommes très heureux de ce rapprochement, synonyme d’une nouvelle aventure humaine dans le domaine du « live », se réjouit Jacques de La GUILLONNIÈRE.
« Grâce à ce rapprochement, c’est une belle opportunité pour nous d’accompagner nos artistes de façon plus complète… Nous partageons avec Novelty les mêmes valeurs et la même exigence de qualité. Je suis convaincu que nous saurons briller ensemble » commente Mourad MALKI, Directeur de POTAR.
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